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NEW SERIE EXPERT

For perfect salon hair everyday.

#STYLEMYHAIR

Meet the new Serie Expert spokesperson Taylor Hill

“Hair is an important aspect of my work, so I need to take good care of it. With L’Oréal Professionnel I know my hair will always look beautiful, shiny and healthy as if I’ve just stepped out of the salon!” she says.

Perfect salon hair everyday #justforme

#STYLEMYHAIR

Mix, Match & Personalize With Powermix

In 2017, Serie Expert reinvents the experience in salon with Powermix. The 1st in-salon personalised masques highly concentrated in pure ingredients, freshly mixed at the last minute to instantly transform your hair.

NEW BESPOKE TREATMENTS

Powermix

Powermix the 1st in-salon personalised masques highly concentrated in pure ingredients, freshly mixed at the last minute to instantly transform hair. Up 25% of pure active ingredient in professional concentration, your hair is instantly magnified by a flash of shine and with unparalleled softness.

After a consultation, your hairdresser will proceed to Powermix treatment. Before your eyes, your hairdresser creates the mix using a base and one of the 5 Série Expert Powermix additives, having dosed the required amount of formulae to the nearest milliliter. Two liquids transform into an unctuous personalized masque.

1. BESPOKE HAIR CONSULTATION GUIDE

- IN SALON ONLY -

Before each powermix routine you hairdresser will analyse your hair habits, & expectations, and after its hair analysis, it will recommend for your bespoke hair treatment for perfect salon hair everyday.




2. SHAMPOO

- IN SALON ONLY -

Serie Expert has 14 dedicated ranges with the very best high precision professional treatments from advanced L’Oreal technologies to instantly treat every hair type and need.





3. POWERMIX

- IN SALON ONLY -

Powermix : our new intensive personalized treatments selected and prepared before your eyes. With our newest freshly made treatment, your hair is instantly magnified by a flash of shine and with unparalleled softness.

New homecare starring

iconic products

In 2017, Serie Expert reinvents itself and turns a new page in its history! New packaging that is more environmentally-friendly and more personalization both in salon and at home. Série Expert has been revamped from A to Z.

We used the opportunity to improve its environmental footprint, thanks to more long-lasting retail formats, more environmentally-friendly packaging and reusable dispensers. With 13% less plastic on average in its packaging, the new Série Expert makes savings of -58 tons of plastic every year. The bottles have been reimagined to maximize their capacity.

Each woman’s hair is unique, differing according to several criteria: hair type, past treatment and beauty routines, as well as the different needs and desires of each person. Série Expert includes some 15 treatment ranges grouped into 4 families to meet all needs.

INFORCER,

anti-breakage

Serie expert invents the 1st strengthening anti-breakage hair treatment precisely dosed in vitamin b6 + biotin to stop hair breakage & fall.

This duo of star actives is found throughout the Série Expert Inforcer range—not only in the shampoo, conditioner and mask, which are all no-rinse products, but also at the heart of three other products: a smoothing anti-breakage product, a brush-proof spray and a night anti- friction serum.